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Main Players

Paul Moore – Chairman and Managing Director – The Clever One

Paul has founded and developed a number of businesses over the years that have been involved in both offline and online marketing.

As a runner up in the ‘Entrepreneur of the Year’ award in 2005 he now brings his entrepreneurial flair and extensive knowledge of online/offline marketing to Cleverat which gives us the inside track when it comes to delivering results.

Contact Paul Moore: paul@cleverat.com


Jeffrey Kinn – Financial Director – Delivering the money

Jeff is a commercially focused financial director with extensive experience of working with and for both small and large companies.

Jeff has wide-ranging experience in dealing with the venture capital and private equity sectors, and is a specialist in assisting businesses increase sales whilst maintaining profitability and the generation of cash flow.

Jeff is also an active member of boards, developing and implementing corporate strategic development programs.

Contact Jeffrey Kinn: jeff@cleverat.com


Stuart Baker – Sales & Marketing Director – The Clever Bit

Stuart has been involved in marketing for over 20 years. Starting in offline publishing he was Publishing Director of the Trade Travel Gazette for over 10 years, held management positions when he moved to the retail travel sector, and ran his own consultancy firm dealing with the likes of Thomas Cook, and FlightCentre.

Stuart is the external face of Cleverat, he and his team liaise with clients – from merchants to media agencies. Stuart is always on the look out for new products and new partnership opportunities.

Contact Stuart Baker: stuart@cleverat.co.uk


Chris Percival – Operations Director – The Relationship Builder

From concept to rollout Chris oversees all the major components of project delivery. Managing the business flow and liaising with the other stakeholders in the project to make sure every campaign is a successful campaign for Cleverat’s clients.

Chris has enjoyed stints at The Daily Telegraph as well as running his own travel company before taking the role at Cleverat.

Contact Chris Percival: chris@cleverat.com


Steve Jarrett – Back Office & HR Director – Supporting The Team

Born and educated in Johannesburg, South Africa, Steve qualified as an Accountant prior to emigrating to the UK in 1970. For many years Steve specialized in the Industrial and Service Industry, working for large international companies like Monsanto, Saatchi and Saatchi, and Courtaulds Coatings.

Steve brings his vast experience of back office operations and Human Resource services to Cleverat to ensure both new hires and old hands are well looked after on a day to day basis.

Contact Steve Jarrett: steve@cleverat.com